Webinar: Navigating AI Risk

In today’s rapidly evolving AI landscape, technology is advancing at a pace few organisations have experienced before. Alongside this acceleration comes a growing need to understand how to approach AI investments and associated risks in a sensible, structured, and informed manner.

This webinar is arranged by B3 Now in collaboration with ServiceNow and Habberstad and takes a Nordic perspective on how organisations can build a clear and practical understanding of AI risk - what is genuinely new, what is not, and where attention should be directed. While AI introduces new considerations, many of its risks are a natural extension of well-established data and software risk domains that organisations have been managing for years.

The presenters bring broad experience from working with AI and security topics across all Nordic countries. Drawing on this experience, the session explores how organisations in both highly regulated, security-focused environments and more flexible private enterprises are evaluating and governing AI- and data-related risks in a modern context.

Participants will leave with frameworks, best practices, and practical food for thought to help them move forward with AI initiatives confidently — balancing innovation with responsibility, and investment decisions with sound governance.

Agenda Highlights

Why AI, Why Now?
Understand the urgency of focusing your AI initiatives and aligning them with business value.

Rethinking Risk: Investment vs. Opportunity
Explore the dual dimensions of risk — not only the risk of investing in AI, but also the risk of not investing. We will also touch upon how AI risks differ from traditional data risks and where to focus your risk management efforts.

Governance and Getting Started
Learn how to initiate a robust AI risk governance approach, including an introduction to the ServiceNow AI Control Tower, a dedicated tool for managing AI assets and risks.

Speakers

Stefan Saarnak, CEO, B3 Now
With more than 20 years experience in technology sales and business development, Stefan is passionate about driving customer success with the leading AI platform and cutting edge expertise. He is leading B3 Now, a ServiceNow specialist partner within B3 Consulting Group.

Øyvind Fosse, AI Architect, ServiceNow
With more than 10 years of working in the interesection of people, business and technology Øyvind is passionate about how technology and specifically AI can support busnesses in accelerating automation in a people centric manner. Working with large enterprises in EMEA he has a broad insight into how sustainable success can be achieved with AI.

Dennis Oxaas, Senior Advisor Defense and Security, Habberstad
With more than 20 years of experience in national security and senior security leadership, Dennis works at the intersection of security, business, and executive governance. Having previously served in CSO roles, he now focuses on the BISO perspective—helping organisations balance AI risk with business opportunity. He is passionate about enabling responsible AI adoption by ensuring security supports, rather than constrains, strategic decision-making.